Beloved CSR members,
In the winter of 2012, I was sitting in my car in the dark, while it snowed, waiting for my 10-year-old son to finish his cello lesson. I was on the phone with a good friend, lamenting how impossible it was to get funding to open a restaurant; the dream I had been revisiting since my college days. At that time, I was the head of the culinary department at now defunct Bauman College in Boulder (actually, CSR members helped purchase all their kitchen equipment when they were closing and I was opening the Marketplace in 2016) and I taught Holistic Nutrition and Culinary Arts classes, in addition to running a private practice teaching people how to shift and transition their diet to meet health goals. I had encountered so many people who wanted this type of food. I was deeply and personally motivated to make healthy food accessible and create dining opportunities for people who are inspired to eat locally, healthfully, and ingredient consciously. That was the genesis of Fresh Thymes.
I told my friend that if I had $200 from every person I knew who wanted to eat like this, then I would have enough money to open a restaurant. She said, “well you should do that.” Wow. Could I? My idea was a nod to the funding model like CSA’s (Community Supported Agriculture) that my farmer friends used wherein someone purchases a farm “share” in January and gets free vegetables in return during the growing season. The money supported the farm in the lean months and paid for farm equipment and seeds. The upside: farm share members would get amazing local vegetables all season long. Downside: if there was a freak storm or other catastrophic event, that farm shareholder would not get vegetables in return, as the farm had nothing to harvest or give back, money having already been spent.
This was also right after Barack Obama signed the Jobs Act - which allowed (among other things), for the first time, ordinary people like you and me to “invest” via small increments, in things that we were passionate about, hence the birth of Kickstarter and Indiegogo. You would be able to support a cause or a record album from an emerging artist and get a coffee cup or CD or VIP concert tickets for life in return for your support. I began to do my research. Was this legal for a business? Could I “crowdfund” my restaurant with a CSA model?
And so it began. I paid my business attorney to craft the legalese behind the program and the state’s first and only Community Supported Restaurant was born. In that first year, membership sign-up lasted for months and I used every penny to keep my doors open. Then it took on a life of its own and became very successful. It took me a number of years of tinkering with the program so it would continue to be viable. Thanks readers and former CSR members for your patience during those years. I learned I could only raise so much money or I would go out of business paying everyone back with free food.
You see, when you signed up, I used that money as a capital expense. I used it to grow my business, or keep my doors open. I have been transparent every year with the use of funds. CSR members are and have been directly responsible for our rapid success. For restaurants to succeed, it is very hard to amass cash. Unless you’re McDonalds or Frasca, ironically. So, the CSR program allowed us to: remodel the Eatery, start the Marketplace, buy a van and afford the branding, pay for our outside patio during the pandemic, construction of the Bodega in 2021, among many many other projects. Now sadly it feels like your contribution allowed us months more of operations and feeding so many more people while I tried to hold it all together.
I had no intention of closing in August of 2022, our latest and last CSR season. I was expending so much energy to use those funds to break through the obstacles I had encountered over the previous year waiting for a building permit. And now, after 10 years, a decade of successful CSR cycles, we are winding down. All of you were investors in the success of a beautiful, respected business and I could never have done it without you. I could never have imagined what good would happen when a group of people with a shared vision, commitment, and passion, built something that made a huge difference in the collective lives of so many people.
Funny enough - when I was trying to find people to believe in Fresh Thymes back in 2012, I was told I was lacking “Proof of Concept”. “Ridiculous” to think you can have a restaurant with none of the primary ingredients commonly used, I was told by many. And by the way I knew nothing then of marketing - but it turned out YOU ALL became the Proof of Concept! You proved this type of food had true value. I hope you are all as proud of this as I am.
As I wind down this beautiful business, your CSR membership winds down as well. Currently I am making day to day decisions about our use of our last incoming revenue. The part of being an investor, myself included, is that we were all part of something amazing. You still are. The term investor is used specifically as a CSR member, as the terms and conditions you signed, specifically state that if the business ceases to operate, you will not get a refund of any unused funds. Just like all the investors, myself included. We are an ephemeral part of the beginning and the end.
So, once we close for good, if you still have money left on your account, I hope you do not feel like you lost out. You and I have not lost out. We shared a vision and a dream and built something special together. I hope you believe your money supported a vision more important than free food.
I am forever grateful for your belief and support,
Christine
THE 2022-2023 CSR Membership season is now closed!
Thank you so much to everyone who helped support Fresh Thymes for another year by localvesting in a csr membership.
We would not be here without you <3
Don’t know what a CSR is? Enlighten yourself by scrolling down.
PUT YOUR MONEY WHERE YOUR LIFE IS.
LOVE THE FOOD HERE? WANT TO HELP US GROW?
JOIN OUR MISSION AS A COMMUNITY SUPPORTED RESTAURANT (CSR) MEMBER.
Invest local. Simply put: By investing in Fresh Thymes, you’re supporting the local food movement and organic farming practices.
You get food credit at the Eatery and Bodega with a 20% to 30% return to use for one calendar year.* So, you get all of your investment back, plus some, in the form of food.
2022 - 2023 SEASON CSR PLANS
Thanks to your CSR 2021/22 support, we were able to expand our Fresh Thymes reach by building the Bodega, a one-stop-shop for all your gluten-free lifestyle needs! This year, we want to continue our mission of making ingredient-conscious & convenient food while supporting local farms and ranches. We’re committed to navigating these uncertain times and doing everything in our power to be a trusted source of health and happiness in our community.
HOW DOES a CSR membership WORK?
Your Fresh Thymes CSR Membership is inspired by CSA programs that have been so essential for farms. The idea is simple: Farms take pre-payment for the expenses needed for the future growing cycle. In return, CSA members get fresh fruit and vegetables. Our Fresh Thymes CSR membership offers the same: a chance for you to invest in a business that aligns with your values, and one that makes darn good food, in order to help us grow.
Once your CSR membership is activated, you can use it once per day (up to $30 or $50 from a single account, depending which tier your pick) at either the Eatery or Bodega. Your CSR membership is good for one year.
WELCOME TO OUR INNER CIRCLE! As a CSR Member, you’ll get invites to special events just for members with our Chef & Founder, Christine Ruch. We are planning on bringing back cooking classes and wine tastings, and you’ll get first dibs on them!
Plus, exclusive discounts and gifts just for CSR members.
WHAT ARE THE MEMBERSHIP TIERS?
We've got three great choices:
$250 / $300 credit - a 20% return! Perfect for students or young pros.
$500 / $625 credit - a 25% return! That’s more than 100 magic bars! Or, a Mac Attack every week for a year!
$1,000 / $1,300 credit - a 30% return! A steal for Fresh Thymes regulars and families.
THE FINER POINTS
We only ask that our CSR members help us make this program successful by following these guidelines:
Limit one CSR membership per person.
All New & Returning CSR Members must read and sign our CSR Agreement before membership becomes active. (Once you purchase your tier online, you'll receive a confirmation email with the HelloSign document link.)
Our first two membership tiers, at $250 and $500, can use up to $30 from a single account in one visit per day at either of our locations.
Members who purchase the $1,000 tier are eligible to use $50 from a single account per visit per day at either of our locations.
Duration of CSR membership is one calendar year from purchase date. After one year, your account and any remaining balance will expire.
Your CSR balance will always be available on the bottom of your receipt, or you can ask us for your balance at any point in-house, or by contacting help@freshthymes.com.
“My husband and I love knowing that we are contributing to the success of a local business that we care about so much. And who doesn't love knowing they have "credit" to spend at their favorite restaurant! We like investing our resources into the people and purposes that matter most in our lives. Good, nutritious food for our family is important and we are thrilled to be a part of Fresh Thymes in an even more profound way as a CSR member.” - Keely Cormier, a CSR Member since 2013